Family is at the core of SPAR.

To remind customers of the importance of Fathers and encourage families to recognise their fathers, I came up with in-store posters drawing attention to the day that showed how important dads can be. 

And tying into the strategy of convenience, we also designed and produced little key rings for dad on Father's day, which you could get for free if you spent the minimum spend. 

The trinket / key ring